Could you be losing customers?

Have you ever had a great experience with a company and raved about them, only to use them again and find that some of the shine has gone? If you run your own business, it’s often easy to forget that the little things can be the most important aspects of your relationship with a customer. It’s always important to make a great first impression, but are you stopping to think about the second, third or fourth impression you make? Consider how hard you fought for any new customer, and you’ll realise that it would be a costly mistake not to keep trying just as hard for every interaction.

So, what can you do to make sure you’re always leaving your customers with a positive experience? The answer is simple - be consistent.

Think of any great business you use. You know exactly what you’re going to get each time. By being consistent and delivering excellent customer service every time, you eliminate the element of risk that can leave your clients looking elsewhere. The key to this is to put effective systems in place, document them and then enforce them. For example, many successful businesses create checklists and manuals and train their staff to follow the system to the letter. A task that could easily be taken off your hands and completed by a Virtual Assistant.

In The E-Myth Revisited, Michael Gerber looks at the success of McDonalds -'the most successful small business in the world’. Wherever you go in the world, their system will be the same and you know what you’re going to get. You can take the business and replicate with ease, which has been a key factor in the company’s growth. If you’d like to find out more about how being consistent can boost your business and how Outsourcing Works could help you achieve it, give us a call and see how we can help you today